There are dozens of New Zealand businesses operating under the name Isis or Issis, which is the name of an ancient Egyptian goddess.
Now suddenly the world is focussing on the organisation sometimes called "Islamic State of Iraq and the Levant" or ISIL, sometimes the Levant gets translated as Syria and thus ISIL becomes ISIS. Except, of course, this isn't even the name of the organisation. It's name is in Arabic and is more accurately represented as ad-Dawlah al-Islāmīyah fīl-ʻIraq wa ash-Shām (I have no idea what that initialises as, but the French Government has started referring to them as 'Daesh').
Suddenly we are told that people are refusing to do business with businesses with names similar to ISIS. How stupid can you get? Daesh isn't I.S.I.S.; I.S.i.S. isn't Isis. Isis isn't Issis. None of these businesses are related in any way to Daesh.