Thursday, June 13, 2013

Auckland White Pages distribution falls from 494,000 to 21,000

For the last 15 years (approx) I've used the on-line White Pages whenever I wanted to find a phone number. During that time I've come to regard looking up listings in the phone books that appeared at my home every year or so as a quaint anachronism. This year no White Pages appeared and I wasn't worried at all but I was happy to hear that you could still request them. In this article the NBR reports that only 21,000 people actually requested a copy of the White Pages
[One] reading would be few inhabitants of the super city were aware of the opt-in programme. Either way, anecdotal evidence suggests few will miss the door stop directory.

One person who tried to opt-in to the White Pages told NBR it wasn't easy. She phoned Yellow Pages Group, but was told the opt-in process had to be onliine. She found the online form asked a number of what she considered intrusive questions, including asking her to supply her email.

Of course requiring people to apply for the directory on-line excludes the people who don't have the Internet, and I would guess that the majority of the people who would use the printed White Pages would be people who don't have easy access to the Internet.


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