Friday, November 13, 2009

Alcohol and sports sponsorship don't mix

"Alcohol and sport make unhappy bedfellows and sports sponsorship by drinks companies should be banned, say a group of public health researchers.

"They have previously found that such sponsorship – which often includes free drinks – is linked to alcohol problems in athletes."

New Scientist

I was reading this while having a nice glass of Cabernet Merlot as I delay rescuing my PCs that got trashed in an operating system upgrade gone wrong and it got me to thinking about the beer sponsorship of some of our elite sports teams ... I won't name them, but you know who I mean ... teams that are know as much for poor behaivour off the field as they are for being world beaters on the field.

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